"How much does a website cost?" is the most common question I get — and the honest answer is: it depends entirely on what the website needs to do. Here's a transparent breakdown so you can budget with confidence.
What actually drives the price
A website's cost isn't about page count — it's about complexity, custom design, integrations, and how much the site has to work for your business. A brochure site and a booking platform are different animals, even if they look similar.
- Custom design vs template
- Number of unique page layouts
- Integrations (payments, CRM, booking, email)
- Content and copywriting
- SEO foundations and performance work
- Ongoing maintenance and hosting
Rough tiers to budget around
Landing page or one-pager
A focused, high-converting single page — ideal for a campaign, a launch, or a lean personal brand. Fast to ship and the most affordable starting point.
Multi-page business website
Home, about, services, portfolio, blog, and contact — designed to convert and built for SEO. This is what most growing businesses actually need.
Custom web platform or web app
Dashboards, portals, booking systems, or anything with logins and data. Priced by functionality, not pages, because most of the value is invisible to the visitor.
“A cheap website that doesn't convert is the most expensive thing you can buy. The real cost is the customers it quietly loses.”
— Pawan Dhillon
Where the money is well spent
Invest in clear messaging, fast load times, mobile experience, and conversion paths. These move revenue. Skimp on flashy animations before you skimp on those.
Ask any developer what happens after launch. A site you can't update, that isn't tracked, and that nobody maintains will cost you more in a year than the build did.
