Selected Work

One live product, and how I build

VisaPro CRM is live in production. The rest are concept builds across technology, marketing, creative, and media — each one showing how I approach a real business problem in that discipline.

Pipeline
Contacts
Deals
Reports
Sales Pipeline
+38% MoM
Revenue
$84.2K
Open Deals
128
Win Rate
38%
Acme IndustriesWon$24,000
Northwind CoActive$12,500
Vertex LabsPending$8,200
CRM Live

VisaPro CRM

A production CRM designed and built in-house for visa and immigration consultancies. VisaPro centralizes applicant intake, document management, case tracking, and follow-ups — replacing spreadsheets and scattered tools with one streamlined system that keeps every application moving and nothing falling through the cracks.

Live
Status
In production
Stage
Built in-house
Development
Next.jsTypeScriptPostgreSQLVercel
Visit Live Site
Pipeline
Contacts
Deals
Reports
Sales Pipeline
+38% MoM
Revenue
$84.2K
Open Deals
128
Win Rate
38%
Acme IndustriesWon$24,000
Northwind CoActive$12,500
Vertex LabsPending$8,200
CRMConcept

Nexus CRM Suite

A concept build demonstrating how a custom CRM can unify leads, automated pipeline stages, and live revenue analytics into a single source of truth — the kind of sales operating system I build to replace four disconnected tools.

Concept
Build
Full-stack
Scope
Pipeline + analytics
Focus
Next.jsPostgreSQLNode.jsPrisma
Overview
Reports
Sources
Billing
Analytics OverviewLast 30 days
Users
9,042
+12%
MRR
$48.6K
+2.4×
Churn
1.8%
−0.4%
SaaSConcept

EduVault Platform

A concept build for a subscription school-management platform — enrollment, grading, fee collection, and parent portals on a multi-tenant architecture that keeps each institution isolated while sharing one scalable codebase.

Concept
Build
Multi-tenant
Model
Billing + portals
Focus
ReactMongoDBStripeNode.js
9:41
Total Balance
$12,480
+ $1,240 this month
Transactions
Spotify−$9.99
Salary+$3,200
Amazon−$54.20
Mobile AppsConcept

LedgerPad Finance App

A mobile-app concept that turns messy spending into clear insight — smart categorization, budgets, and visual reports. Designed mobile-first with smooth motion and an interface built to feel effortless to open daily.

Concept
Build
iOS + Android
Platform
Mobile-first UX
Focus
React NativeTypeScriptSupabase
vertex.app
Vertex
ProductPricingDocs
Sign up
Now in public beta
Ship products
faster than ever
Get startedLive demo
WebsitesConcept

Vertex SaaS Website

A concept marketing site demonstrating a performance-first Next.js build — crisp messaging, premium motion, and a structure engineered for conversion and SEO, the way I approach a launch-ready website.

Concept
Build
Conversion + SEO
Focus
Sub-1s load
Target
Next.jsTailwindFramer MotionVercel
Campaign Performance4.1× ROAS
Spend
$6.4K
Leads
1,820
CPL
₹42
CTR
3.8%
Meta Ads
Google Ads
SEO / Organic
Digital MarketingConcept

Lumio Growth Engine

A concept growth system showing how paid acquisition, an SEO content engine, and optimized landing pages combine into one measurable funnel — turning a flat pipeline into a predictable, trackable lead machine.

Concept
Build
Full-funnel
Approach
Tracked ROI
Focus
Meta AdsGoogle AdsGA4SEO
Workflow · Lead Engine
Trigger
New lead
Form
Webhook
AI Score
GPT-4
Email
Sequence
CRM
Create
Running · 1,204 runs today
AutomationConcept

AutoFlow Automation

A concept automation engine that routes leads, triggers follow-ups, syncs data, and generates reports automatically — demonstrating how AI-assisted workflows remove repetitive manual processes across sales, ops, and support.

Concept
Build
AI-assisted
Approach
Workflow sync
Focus
Node.jsOpenAIWebhooksZapier
B
BLOOM
Aa
Satoshi · Display
ABCDEFG · 1234
Palette
D4AF37
E2C56B
1A1A1F
FFFFFF
BrandingConcept

Bloom Brand Identity

A branding concept — logo, typography, color system, and collateral built into one cohesive identity. It demonstrates how a considered visual system gives a studio the authority to win larger, premium clients.

Concept
Build
Full identity
Scope
Premium positioning
Focus
FigmaIllustratorBrand Strategy
Layers
Frame
Logo
Title
Image
CTA
NEW
DROP
Fill
Radius
Graphic DesignConcept

Aurora Campaign Design

A design-system concept of social posts, ad creatives, and launch graphics — built to stay on-brand across dozens of placements while remaining fast to produce. A look at how I keep creative consistent at volume.

Concept
Build
Creative system
Output
On-brand at scale
Focus
FigmaPhotoshopDesign System
REC 00:421080p · 60fps
0s5s10s15s20s
Video EditingConcept

TframeBridge Reels

A video-editing concept built around story-driven cuts, dynamic captions, motion graphics, and sound design — showing the editing style I use to lift watch time and turn a quiet channel into a growth driver.

Concept
Build
9:16 + 16:9
Formats
Watch time
Focus
Premiere ProAfter EffectsDaVinci
vertex.app
Vertex
ProductPricingDocs
Sign up
Now in public beta
Ship products
faster than ever
Get startedLive demo
WebsitesConcept

Meridian Client Portal

A concept client portal where clients track projects, approve deliverables, and view reporting in real time — demonstrating how a branded, self-serve experience replaces scattered email threads with one professional system.

Concept
Build
Client portal
Type
Self-serve UX
Focus
Next.jsPostgreSQLAuthCharts
Workflow · Lead Engine
Trigger
New lead
Form
Webhook
AI Score
GPT-4
Email
Sequence
CRM
Create
Running · 1,204 runs today
AutomationConcept

Pulse AI Assistant

A concept showing an in-app LLM assistant that answers product questions, generates reports, and drafts follow-ups inside the dashboard — the kind of AI layer I build to deflect routine support and speed up daily workflows.

Concept
Build
In-app LLM
Type
Support + workflows
Focus
OpenAINext.jsVector DB
Overview
Reports
Sources
Billing
Analytics OverviewLast 30 days
Users
9,042
+12%
MRR
$48.6K
+2.4×
Churn
1.8%
−0.4%
SaaSConcept

Monarch Analytics

A concept analytics platform that unifies ad platforms, GA4, and CRM into one live view — demonstrating how a single trustworthy dashboard replaces endless spreadsheet exports for marketing teams.

Concept
Build
Analytics SaaS
Type
Unified data
Focus
Next.jsClickHouseStripeAPI

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Let's Build Something Extraordinary Together

Whether it's a platform to build, a brand to launch, or growth to engineer — tell me your goal and I'll show you the system to get there.

Prefer email? pawandhillon852@gmail.com